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Swim School Software Across America

Run a more organized swim school with eSoft Planner’s flexible software for online lesson booking, instructor assignments, level progression, make-up credits, and parent communication. Built for lesson-focused programs across America, the platform helps reduce administrative work, prevent scheduling conflicts, and give families convenient real-time access to the information they need. Choose the modules that fit your operation and grow without added complexity.

Swim instructor using scheduling software at a pool

Our Swim School Software Services

Purpose-built tools to organize lessons, instructors, families, payments, and daily swim school operations.

Lesson Scheduling

Offer private, semi-private, and group swim lessons with real-time online booking that helps families find available sessions without staff managing every request manually.

Progression Tracking

Track each swimmer’s level progression and lesson history in one place, helping instructors maintain continuity and giving parents clearer visibility into their child’s development.

Instructor Management

Assign instructors to lessons, coordinate schedules, and keep staffing aligned with your program’s needs while reducing manual calendar updates and avoidable conflicts.

Built for Swim Schools

Simplify Every Stage of Swim Lessons

eSoft Planner gives swim schools across America one configurable system for the moving parts behind a successful lesson program. Families can book online in real time, siblings can be coordinated more easily, and staff can manage instructor assignments, progression, communication, and make-up credits without relying on disconnected spreadsheets. Its modular structure lets your school select the tools it needs while supporting efficient growth.

Parent booking a swim lesson online
Built Around Real Operations

Customer Success Stories

See how schedule-based businesses streamline operations with eSoft Planner’s flexible, industry-informed platform.

"Very happy with the software and support staff."

Mark B.

"As a side job, I helped schedule appointments using eSoft for a sport facility, and I loved how simple and easy it was to use. I liked the way the software notified our customers to inform them of their upcoming appointments. I also liked the way customers could book their own appointments in the system without having to call the establishment. Customers can easily add money to their account using a credit card. It's that simple!"

Julie A.

"My husband and I have really enjoyed our experience with eSoft Planner. When choosing a business platform, we wanted something that made sense, both from a financial and organizational standpoint. eSoft has given us the ability to focus on both player and business development, thereby enhancing quality services overall. Their support/customer service team is top notch. I highly recommend this platform for big and small businesses."

Nicole

"The functionality of eSoft is great and it is very user friendly. The customer service is excellent, very helpful and very quick response time."

G2 Review

"I would describe my overall experience with eSoft Planner as a 10/10!! IMPECCABLE!!"

Amy S.

"I like that I can get a hold of my eSoft coordinator very easily and I like that our customers can easily access the site and understand it, too."

Katie S.

"This product is simple and easy to use. I specifically liked how the software notifies customers, letting them know about upcoming appointments. I also like how easy it is for customers to book their own appointments through the system without having to call us. Customers are able to easily add money to their account via credit card. This alleviates the process of waiting in line and scheduling/paying for an appointment in the office directly. This product has the ability to handle any membership a company offers, at an affordable price. Through this product, customers can sign up, receive confirmations, make cancellations, and reschedule appointments when needed."

G2 Review

"The ability to pull various reports is so helpful to running our Swim Club. The ease of registration makes it so much more user friendly for our members. The check-in and concessions process are easy and streamlined and provide insight into our club that was not previously possible."

Robert

"It has helped us keep our member base organized and made the work of collecting membership fees so much easier. I always receive excellent and quick customer support."

Janet G.

"From contact to set-up to implementation and use, there is no better company or people. They have been so helpful with everything… I highly recommend eSoft Planner. They have a great product for the price, and I would urge anyone getting into the sports facility business to use them."

Chris B

"eSoft has been a great experience thus far. The staff have been responsive to our needs and making sure we have the training and understanding we need to make full use of our software capabilities. It has been easy to navigate and understand. We have also gotten comments on the client side expressing they like the setup."

Melissa P

"One of the standout aspects of working with eSoft Planner is their exceptional staff and customer service. The team behind eSoft Planner is highly responsive, knowledgeable, and dedicated to providing top-notch customer service. I feel very confident in knowing I can rely on eSoft Planner to assist me every step of the way!"

Tiffany S

"Positive and generally satisfied. I appreciate what eSoft does; especially the exceptional customer service which is beyond exceptional"

David H.

"eSoft had more flexibility on how to arrange scheduling classes, organizing private lessons versus group lessons. It is very easy to solve conflicting class times."

Sergiu B.

"Prior to eSoft, we registered our members by pen and paper, and membership was tracked through manual data entry. eSoft alleviated that burden, which was up to 20 hours/week (for a volunteer position). Now, all of this is done automatically as the members register."

Wendi R

"Very happy with the software and support staff."

Mark B.

"As a side job, I helped schedule appointments using eSoft for a sport facility, and I loved how simple and easy it was to use. I liked the way the software notified our customers to inform them of their upcoming appointments. I also liked the way customers could book their own appointments in the system without having to call the establishment. Customers can easily add money to their account using a credit card. It's that simple!"

Julie A.

"My husband and I have really enjoyed our experience with eSoft Planner. When choosing a business platform, we wanted something that made sense, both from a financial and organizational standpoint. eSoft has given us the ability to focus on both player and business development, thereby enhancing quality services overall. Their support/customer service team is top notch. I highly recommend this platform for big and small businesses."

Nicole

"The functionality of eSoft is great and it is very user friendly. The customer service is excellent, very helpful and very quick response time."

G2 Review

"I would describe my overall experience with eSoft Planner as a 10/10!! IMPECCABLE!!"

Amy S.

"I like that I can get a hold of my eSoft coordinator very easily and I like that our customers can easily access the site and understand it, too."

Katie S.

"This product is simple and easy to use. I specifically liked how the software notifies customers, letting them know about upcoming appointments. I also like how easy it is for customers to book their own appointments through the system without having to call us. Customers are able to easily add money to their account via credit card. This alleviates the process of waiting in line and scheduling/paying for an appointment in the office directly. This product has the ability to handle any membership a company offers, at an affordable price. Through this product, customers can sign up, receive confirmations, make cancellations, and reschedule appointments when needed."

G2 Review

"The ability to pull various reports is so helpful to running our Swim Club. The ease of registration makes it so much more user friendly for our members. The check-in and concessions process are easy and streamlined and provide insight into our club that was not previously possible."

Robert

"It has helped us keep our member base organized and made the work of collecting membership fees so much easier. I always receive excellent and quick customer support."

Janet G.

"From contact to set-up to implementation and use, there is no better company or people. They have been so helpful with everything… I highly recommend eSoft Planner. They have a great product for the price, and I would urge anyone getting into the sports facility business to use them."

Chris B

"eSoft has been a great experience thus far. The staff have been responsive to our needs and making sure we have the training and understanding we need to make full use of our software capabilities. It has been easy to navigate and understand. We have also gotten comments on the client side expressing they like the setup."

Melissa P

"One of the standout aspects of working with eSoft Planner is their exceptional staff and customer service. The team behind eSoft Planner is highly responsive, knowledgeable, and dedicated to providing top-notch customer service. I feel very confident in knowing I can rely on eSoft Planner to assist me every step of the way!"

Tiffany S

"Positive and generally satisfied. I appreciate what eSoft does; especially the exceptional customer service which is beyond exceptional"

David H.

"eSoft had more flexibility on how to arrange scheduling classes, organizing private lessons versus group lessons. It is very easy to solve conflicting class times."

Sergiu B.

"Prior to eSoft, we registered our members by pen and paper, and membership was tracked through manual data entry. eSoft alleviated that burden, which was up to 20 hours/week (for a volunteer position). Now, all of this is done automatically as the members register."

Wendi R

"Very happy with the software and support staff."

Mark B.

"As a side job, I helped schedule appointments using eSoft for a sport facility, and I loved how simple and easy it was to use. I liked the way the software notified our customers to inform them of their upcoming appointments. I also liked the way customers could book their own appointments in the system without having to call the establishment. Customers can easily add money to their account using a credit card. It's that simple!"

Julie A.

"My husband and I have really enjoyed our experience with eSoft Planner. When choosing a business platform, we wanted something that made sense, both from a financial and organizational standpoint. eSoft has given us the ability to focus on both player and business development, thereby enhancing quality services overall. Their support/customer service team is top notch. I highly recommend this platform for big and small businesses."

Nicole

"The functionality of eSoft is great and it is very user friendly. The customer service is excellent, very helpful and very quick response time."

G2 Review

"I would describe my overall experience with eSoft Planner as a 10/10!! IMPECCABLE!!"

Amy S.

"I like that I can get a hold of my eSoft coordinator very easily and I like that our customers can easily access the site and understand it, too."

Katie S.

"This product is simple and easy to use. I specifically liked how the software notifies customers, letting them know about upcoming appointments. I also like how easy it is for customers to book their own appointments through the system without having to call us. Customers are able to easily add money to their account via credit card. This alleviates the process of waiting in line and scheduling/paying for an appointment in the office directly. This product has the ability to handle any membership a company offers, at an affordable price. Through this product, customers can sign up, receive confirmations, make cancellations, and reschedule appointments when needed."

G2 Review

"The ability to pull various reports is so helpful to running our Swim Club. The ease of registration makes it so much more user friendly for our members. The check-in and concessions process are easy and streamlined and provide insight into our club that was not previously possible."

Robert

"It has helped us keep our member base organized and made the work of collecting membership fees so much easier. I always receive excellent and quick customer support."

Janet G.

"From contact to set-up to implementation and use, there is no better company or people. They have been so helpful with everything… I highly recommend eSoft Planner. They have a great product for the price, and I would urge anyone getting into the sports facility business to use them."

Chris B

"eSoft has been a great experience thus far. The staff have been responsive to our needs and making sure we have the training and understanding we need to make full use of our software capabilities. It has been easy to navigate and understand. We have also gotten comments on the client side expressing they like the setup."

Melissa P

"One of the standout aspects of working with eSoft Planner is their exceptional staff and customer service. The team behind eSoft Planner is highly responsive, knowledgeable, and dedicated to providing top-notch customer service. I feel very confident in knowing I can rely on eSoft Planner to assist me every step of the way!"

Tiffany S

"Positive and generally satisfied. I appreciate what eSoft does; especially the exceptional customer service which is beyond exceptional"

David H.

"eSoft had more flexibility on how to arrange scheduling classes, organizing private lessons versus group lessons. It is very easy to solve conflicting class times."

Sergiu B.

"Prior to eSoft, we registered our members by pen and paper, and membership was tracked through manual data entry. eSoft alleviated that burden, which was up to 20 hours/week (for a volunteer position). Now, all of this is done automatically as the members register."

Wendi R
The eSoft Planner Difference

Why Choose eSoft Planner?

Practical software and consultative support for swim school operators who want to work smarter.

Industry Experience

Built by veterans who have operated sports facilities and understand schedule-driven business realities.

Modular Platform

Choose the tools your swim school needs instead of paying for unnecessary features.

Dedicated Support

Receive unlimited consultative support from a dedicated U.S.-based team that understands your operation.

Flexible Pricing

Flat subscription pricing supports growing American swim schools without increasing costs per customer.

Meet the eSoft Planner Team

Industry-informed software support for schedule-based businesses nationwide.

eSoft Planner is the flagship product of PPC Communications, a family-owned company founded in Cincinnati, Ohio, in 2008. It began with a firsthand problem: sports training facility owners needed more than spreadsheets and basic online calendars could provide. Drawing on real operational experience, the team created a flexible platform for instructor-led and schedule-based businesses. Since then, eSoft Planner has evolved through ongoing collaboration with swim schools, swim clubs, sports academies, municipal centers, schools, and other organizations across the United States. The company remains focused on giving operators practical tools, knowledgeable guidance, and responsive support so they can reduce repetitive administration, improve service for families, and scale their programs with confidence.

Founded2008
Experience18 years in business
Service ReachUnited States

Frequently Asked Questions

What does swim school software do?

Swim school software centralizes the administrative work behind a lesson program. It can manage online registrations, lesson schedules, instructor assignments, swimmer level progression, family accounts, payments, make-up credits, and parent communication. By keeping these activities in one system, schools can reduce manual data entry, avoid scheduling conflicts, and give families convenient access to available lessons and account information.

Can families book swim lessons online with eSoft Planner?

How does software help track swimmer level progression?

Can the system manage instructor assignments?

Does eSoft Planner support sibling scheduling and make-up credits?

What swim programs can eSoft Planner support?

How is eSoft Planner priced for swim schools?

Is there a contract required for eSoft Planner?

Questions About Your Swim School Setup?

Speak with our team about the tools your program needs.

Trusted Since 2008

Awards and Recognition

Established since 2008 trust badge

Established Since 2008

Longstanding experience serving schedule-based businesses.

Five-star Google rating badge

5-Star Google Rating

Five-star rating based on three reviews.

U.S.-based support badge

U.S.-Based Support

Dedicated consultative support from a U.S. team.

Build a Better Swim School Operation

Tell us about your lesson programs and operational goals. Our team will help identify the eSoft Planner modules that fit your swim school.

Contact Us Today

For immediate assistance, feel free to give us a direct call at +1 513-791-4940. You can also send us a quick email at contact@esoftplanner.com.