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Flexible Swim Class Management Software

Run swim lessons, memberships, rentals, and daily operations from one flexible platform. eSoft Planner helps swim schools and clubs replace manual calendars and spreadsheets with real-time online booking, instructor scheduling, payment tools, and customer self-service. Built by sports facility veterans, our modular software gives your team the control to reduce administrative work, prevent double bookings, and deliver a smoother experience for every family.

Swim instructor managing class schedules on a tablet

Our Swim Class Management Software Services

Flexible tools for booking lessons, managing members, coordinating instructors, and keeping swim operations organized.

Swim Lesson Scheduling

Offer private and semi-private lessons with real-time online booking, instructor assignments, level progression tracking, sibling coordination, make-up credits, and parent communication tools.

Swim Club Management

Manage family memberships, member check-ins, pool access, membership cards, clubhouse rentals, concession sales, hourly staff schedules, and retail activity from one system.

Payments and Reporting

Streamline payment processing, cash-flow management, point-of-sale sales, administrative tasks, and operational reporting while reducing repetitive data entry across your swim program.

Built Around Your Program

Simplify Every Part of Swim Operations

eSoft Planner brings the moving parts of a swim program into one configurable system. Families can book in real time, while your staff manages lessons, instructors, memberships, rentals, payments, and check-ins with less manual effort. Choose the modules that match your operation, whether you run a lesson-focused swim school, a member-based club, or both. Flat subscription pricing does not increase as your customer base or staff grows.

Swim school manager using scheduling software
Built for Busy Programs

Customer Success Stories

See how activity-based businesses simplify scheduling and serve customers more efficiently with eSoft Planner.

"Very happy with the software and support staff."

Mark B.

"As a side job, I helped schedule appointments using eSoft for a sport facility, and I loved how simple and easy it was to use. I liked the way the software notified our customers to inform them of their upcoming appointments. I also liked the way customers could book their own appointments in the system without having to call the establishment. Customers can easily add money to their account using a credit card. It's that simple!"

Julie A.

"My husband and I have really enjoyed our experience with eSoft Planner. When choosing a business platform, we wanted something that made sense, both from a financial and organizational standpoint. eSoft has given us the ability to focus on both player and business development, thereby enhancing quality services overall. Their support/customer service team is top notch. I highly recommend this platform for big and small businesses."

Nicole

"The functionality of eSoft is great and it is very user friendly. The customer service is excellent, very helpful and very quick response time."

G2 Review

"I would describe my overall experience with eSoft Planner as a 10/10!! IMPECCABLE!!"

Amy S.

"I like that I can get a hold of my eSoft coordinator very easily and I like that our customers can easily access the site and understand it, too."

Katie S.

"This product is simple and easy to use. I specifically liked how the software notifies customers, letting them know about upcoming appointments. I also like how easy it is for customers to book their own appointments through the system without having to call us. Customers are able to easily add money to their account via credit card. This alleviates the process of waiting in line and scheduling/paying for an appointment in the office directly. This product has the ability to handle any membership a company offers, at an affordable price. Through this product, customers can sign up, receive confirmations, make cancellations, and reschedule appointments when needed."

G2 Review

"The ability to pull various reports is so helpful to running our Swim Club. The ease of registration makes it so much more user friendly for our members. The check-in and concessions process are easy and streamlined and provide insight into our club that was not previously possible."

Robert

"It has helped us keep our member base organized and made the work of collecting membership fees so much easier. I always receive excellent and quick customer support."

Janet G.

"From contact to set-up to implementation and use, there is no better company or people. They have been so helpful with everything… I highly recommend eSoft Planner. They have a great product for the price, and I would urge anyone getting into the sports facility business to use them."

Chris B

"eSoft has been a great experience thus far. The staff have been responsive to our needs and making sure we have the training and understanding we need to make full use of our software capabilities. It has been easy to navigate and understand. We have also gotten comments on the client side expressing they like the setup."

Melissa P

"One of the standout aspects of working with eSoft Planner is their exceptional staff and customer service. The team behind eSoft Planner is highly responsive, knowledgeable, and dedicated to providing top-notch customer service. I feel very confident in knowing I can rely on eSoft Planner to assist me every step of the way!"

Tiffany S

"Positive and generally satisfied. I appreciate what eSoft does; especially the exceptional customer service which is beyond exceptional"

David H.

"eSoft had more flexibility on how to arrange scheduling classes, organizing private lessons versus group lessons. It is very easy to solve conflicting class times."

Sergiu B.

"Ease of use and ability for members to do a lot of the work themselves."

Kristin B.

"Very happy with the software and support staff."

Mark B.

"As a side job, I helped schedule appointments using eSoft for a sport facility, and I loved how simple and easy it was to use. I liked the way the software notified our customers to inform them of their upcoming appointments. I also liked the way customers could book their own appointments in the system without having to call the establishment. Customers can easily add money to their account using a credit card. It's that simple!"

Julie A.

"My husband and I have really enjoyed our experience with eSoft Planner. When choosing a business platform, we wanted something that made sense, both from a financial and organizational standpoint. eSoft has given us the ability to focus on both player and business development, thereby enhancing quality services overall. Their support/customer service team is top notch. I highly recommend this platform for big and small businesses."

Nicole

"The functionality of eSoft is great and it is very user friendly. The customer service is excellent, very helpful and very quick response time."

G2 Review

"I would describe my overall experience with eSoft Planner as a 10/10!! IMPECCABLE!!"

Amy S.

"I like that I can get a hold of my eSoft coordinator very easily and I like that our customers can easily access the site and understand it, too."

Katie S.

"This product is simple and easy to use. I specifically liked how the software notifies customers, letting them know about upcoming appointments. I also like how easy it is for customers to book their own appointments through the system without having to call us. Customers are able to easily add money to their account via credit card. This alleviates the process of waiting in line and scheduling/paying for an appointment in the office directly. This product has the ability to handle any membership a company offers, at an affordable price. Through this product, customers can sign up, receive confirmations, make cancellations, and reschedule appointments when needed."

G2 Review

"The ability to pull various reports is so helpful to running our Swim Club. The ease of registration makes it so much more user friendly for our members. The check-in and concessions process are easy and streamlined and provide insight into our club that was not previously possible."

Robert

"It has helped us keep our member base organized and made the work of collecting membership fees so much easier. I always receive excellent and quick customer support."

Janet G.

"From contact to set-up to implementation and use, there is no better company or people. They have been so helpful with everything… I highly recommend eSoft Planner. They have a great product for the price, and I would urge anyone getting into the sports facility business to use them."

Chris B

"eSoft has been a great experience thus far. The staff have been responsive to our needs and making sure we have the training and understanding we need to make full use of our software capabilities. It has been easy to navigate and understand. We have also gotten comments on the client side expressing they like the setup."

Melissa P

"One of the standout aspects of working with eSoft Planner is their exceptional staff and customer service. The team behind eSoft Planner is highly responsive, knowledgeable, and dedicated to providing top-notch customer service. I feel very confident in knowing I can rely on eSoft Planner to assist me every step of the way!"

Tiffany S

"Positive and generally satisfied. I appreciate what eSoft does; especially the exceptional customer service which is beyond exceptional"

David H.

"eSoft had more flexibility on how to arrange scheduling classes, organizing private lessons versus group lessons. It is very easy to solve conflicting class times."

Sergiu B.

"Ease of use and ability for members to do a lot of the work themselves."

Kristin B.

"Very happy with the software and support staff."

Mark B.

"As a side job, I helped schedule appointments using eSoft for a sport facility, and I loved how simple and easy it was to use. I liked the way the software notified our customers to inform them of their upcoming appointments. I also liked the way customers could book their own appointments in the system without having to call the establishment. Customers can easily add money to their account using a credit card. It's that simple!"

Julie A.

"My husband and I have really enjoyed our experience with eSoft Planner. When choosing a business platform, we wanted something that made sense, both from a financial and organizational standpoint. eSoft has given us the ability to focus on both player and business development, thereby enhancing quality services overall. Their support/customer service team is top notch. I highly recommend this platform for big and small businesses."

Nicole

"The functionality of eSoft is great and it is very user friendly. The customer service is excellent, very helpful and very quick response time."

G2 Review

"I would describe my overall experience with eSoft Planner as a 10/10!! IMPECCABLE!!"

Amy S.

"I like that I can get a hold of my eSoft coordinator very easily and I like that our customers can easily access the site and understand it, too."

Katie S.

"This product is simple and easy to use. I specifically liked how the software notifies customers, letting them know about upcoming appointments. I also like how easy it is for customers to book their own appointments through the system without having to call us. Customers are able to easily add money to their account via credit card. This alleviates the process of waiting in line and scheduling/paying for an appointment in the office directly. This product has the ability to handle any membership a company offers, at an affordable price. Through this product, customers can sign up, receive confirmations, make cancellations, and reschedule appointments when needed."

G2 Review

"The ability to pull various reports is so helpful to running our Swim Club. The ease of registration makes it so much more user friendly for our members. The check-in and concessions process are easy and streamlined and provide insight into our club that was not previously possible."

Robert

"It has helped us keep our member base organized and made the work of collecting membership fees so much easier. I always receive excellent and quick customer support."

Janet G.

"From contact to set-up to implementation and use, there is no better company or people. They have been so helpful with everything… I highly recommend eSoft Planner. They have a great product for the price, and I would urge anyone getting into the sports facility business to use them."

Chris B

"eSoft has been a great experience thus far. The staff have been responsive to our needs and making sure we have the training and understanding we need to make full use of our software capabilities. It has been easy to navigate and understand. We have also gotten comments on the client side expressing they like the setup."

Melissa P

"One of the standout aspects of working with eSoft Planner is their exceptional staff and customer service. The team behind eSoft Planner is highly responsive, knowledgeable, and dedicated to providing top-notch customer service. I feel very confident in knowing I can rely on eSoft Planner to assist me every step of the way!"

Tiffany S

"Positive and generally satisfied. I appreciate what eSoft does; especially the exceptional customer service which is beyond exceptional"

David H.

"eSoft had more flexibility on how to arrange scheduling classes, organizing private lessons versus group lessons. It is very easy to solve conflicting class times."

Sergiu B.

"Ease of use and ability for members to do a lot of the work themselves."

Kristin B.
The eSoft Planner Difference

Why Choose eSoft Planner?

Get a configurable platform and hands-on support shaped by real sports-facility experience.

Industry Experience

Built by veterans who understand the scheduling challenges of operating sports and swim facilities.

Modular Platform

Select only the features your program needs and adapt the system as operations evolve.

Dedicated Support

Every new client receives a personal customer success manager and unlimited consultative support.

No Long Contracts

Use affordable flat subscription pricing without contracts or price increases for additional customers or staff.

Meet the eSoft Planner Team

Practical software guidance from experienced sports facility professionals.

eSoft Planner was founded in 2008 after its creators experienced firsthand how difficult it was to force spreadsheets and online calendars to manage a sports training facility. As the flagship product of family-owned PPC Communications in Cincinnati, Ohio, the platform was built for scheduled and instructor-led businesses that need more than basic calendar tools. Since then, eSoft Planner has developed through ongoing collaboration with owners of swim clubs, sports academies, activity centers, schools, and municipal organizations across the United States. Our vision remains straightforward: give operators flexible technology, practical guidance, and responsive support so they can spend less time on administration and more time serving their customers, developing programs, and growing sustainably.

Founded2008
Experience18 years in business
Service AreaUnited States

Frequently Asked Questions

What is swim class management software?

Swim class management software is a centralized system for running lesson-based swim programs. It can manage online registration, class schedules, instructor assignments, participant records, level progression, payments, make-up credits, and parent communication. Rather than relying on separate spreadsheets, calendars, and payment tools, staff can coordinate daily operations in one configurable platform.

Can eSoft Planner handle private and semi-private swim lessons?

How does online swim lesson booking work?

Can the software track swim level progression?

Does eSoft Planner work for swim clubs as well as swim schools?

Can we manage memberships, rentals, and retail sales?

Will our subscription price rise as we add customers or staff?

What support is available when we start using eSoft Planner?

Questions About Your Swim Program?

Talk with our team about the modules that fit your operation.

Built on Experience

Awards and Recognition

eSoft Planner experience badge

Founded in 2008

18 years serving schedule-based businesses

Family-owned company badge

Family-Owned Company

Cincinnati-based PPC Communications flagship product

U.S.-based support badge

U.S.-Based Support

Dedicated consultative customer service team

Build a Better Swim Program Workflow

Tell us about your swim school or club, and we’ll help identify the eSoft Planner modules that support your scheduling, membership, and operational goals.

Contact Us Today

For immediate assistance, feel free to give us a direct call at +1 513-791-4940. You can also send us a quick email at contact@esoftplanner.com.