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Flexible Swim School Software for Growth

Run a smoother swim school with eSoft Planner, the flexible platform built for lesson-focused programs. Simplify online booking, instructor assignments, level progression, make-up credits, and parent communication in one connected system. Reduce manual administration, prevent scheduling conflicts, and give families the convenient self-service experience they expect while your team focuses on safer, better lessons.

Swim instructor reviewing lesson schedules on a tablet

Our Swim School Software Services

Connected tools that simplify swim lesson operations, family booking, instructor coordination, and student progress management.

Lesson Booking

Give families real-time online access to book private, semi-private, and group swim lessons while helping your staff avoid double bookings and manual calendar updates.

Progression Tracking

Track each swimmer’s level progression in one organized system, so instructors and parents can follow development and plan appropriate next lessons.

Instructor Scheduling

Assign instructors to lessons and coordinate schedules with greater clarity, helping your school manage staffing needs across classes, programs, and lesson formats.

Built For Swim Schools

Make Every Lesson Easier to Manage

eSoft Planner brings the moving parts of a lesson-focused swim school into one configurable platform. Families can book online in real time, while your team coordinates instructors, tracks swimmer levels, manages sibling needs, and issues make-up class credits. Modular tools let you select the capabilities that fit your operation, reducing repetitive work and supporting a more responsive experience for parents, students, and staff.

Parent booking swim lessons online
Built Around Real Needs

Customer Success Stories

See how schedule-based businesses use eSoft Planner to streamline daily operations and serve customers better.

"Very happy with the software and support staff."

Mark B.

"As a side job, I helped schedule appointments using eSoft for a sport facility, and I loved how simple and easy it was to use. I liked the way the software notified our customers to inform them of their upcoming appointments. I also liked the way customers could book their own appointments in the system without having to call the establishment. Customers can easily add money to their account using a credit card. It's that simple!"

Julie A.

"My husband and I have really enjoyed our experience with eSoft Planner. When choosing a business platform, we wanted something that made sense, both from a financial and organizational standpoint. eSoft has given us the ability to focus on both player and business development, thereby enhancing quality services overall. Their support/customer service team is top notch. I highly recommend this platform for big and small businesses."

Nicole

"The functionality of eSoft is great and it is very user friendly. The customer service is excellent, very helpful and very quick response time."

G2 Review

"I would describe my overall experience with eSoft Planner as a 10/10!! IMPECCABLE!!"

Amy S.

"I like that I can get a hold of my eSoft coordinator very easily and I like that our customers can easily access the site and understand it, too."

Katie S.

"This product is simple and easy to use. I specifically liked how the software notifies customers, letting them know about upcoming appointments. I also like how easy it is for customers to book their own appointments through the system without having to call us. Customers are able to easily add money to their account via credit card. This alleviates the process of waiting in line and scheduling/paying for an appointment in the office directly. This product has the ability to handle any membership a company offers, at an affordable price. Through this product, customers can sign up, receive confirmations, make cancellations, and reschedule appointments when needed."

G2 Review

"The ability to pull various reports is so helpful to running our Swim Club. The ease of registration makes it so much more user friendly for our members. The check-in and concessions process are easy and streamlined and provide insight into our club that was not previously possible."

Robert

"It has helped us keep our member base organized and made the work of collecting membership fees so much easier. I always receive excellent and quick customer support."

Janet G.

"From contact to set-up to implementation and use, there is no better company or people. They have been so helpful with everything… I highly recommend eSoft Planner. They have a great product for the price, and I would urge anyone getting into the sports facility business to use them."

Chris B

"eSoft has been a great experience thus far. The staff have been responsive to our needs and making sure we have the training and understanding we need to make full use of our software capabilities. It has been easy to navigate and understand. We have also gotten comments on the client side expressing they like the setup."

Melissa P

"One of the standout aspects of working with eSoft Planner is their exceptional staff and customer service. The team behind eSoft Planner is highly responsive, knowledgeable, and dedicated to providing top-notch customer service. I feel very confident in knowing I can rely on eSoft Planner to assist me every step of the way!"

Tiffany S

"Positive and generally satisfied. I appreciate what eSoft does; especially the exceptional customer service which is beyond exceptional"

David H.

"Prior to eSoft, we registered our members by pen and paper, and membership was tracked through manual data entry. eSoft alleviated that burden, which was up to 20 hours/week (for a volunteer position). Now, all of this is done automatically as the members register."

Wendi R

"Zero downtime, very reliable. Process and feel is consistent throughout the platform."

Scott D.

"The Package Creation and membership combination is a great way for our business to increase revenue and overall customer satisfaction to create customized training plans for our customers. Group Lessons features, team features, and overall facility organization are great with the way they are designed."

Ryan P.

"Very happy with the software and support staff."

Mark B.

"As a side job, I helped schedule appointments using eSoft for a sport facility, and I loved how simple and easy it was to use. I liked the way the software notified our customers to inform them of their upcoming appointments. I also liked the way customers could book their own appointments in the system without having to call the establishment. Customers can easily add money to their account using a credit card. It's that simple!"

Julie A.

"My husband and I have really enjoyed our experience with eSoft Planner. When choosing a business platform, we wanted something that made sense, both from a financial and organizational standpoint. eSoft has given us the ability to focus on both player and business development, thereby enhancing quality services overall. Their support/customer service team is top notch. I highly recommend this platform for big and small businesses."

Nicole

"The functionality of eSoft is great and it is very user friendly. The customer service is excellent, very helpful and very quick response time."

G2 Review

"I would describe my overall experience with eSoft Planner as a 10/10!! IMPECCABLE!!"

Amy S.

"I like that I can get a hold of my eSoft coordinator very easily and I like that our customers can easily access the site and understand it, too."

Katie S.

"This product is simple and easy to use. I specifically liked how the software notifies customers, letting them know about upcoming appointments. I also like how easy it is for customers to book their own appointments through the system without having to call us. Customers are able to easily add money to their account via credit card. This alleviates the process of waiting in line and scheduling/paying for an appointment in the office directly. This product has the ability to handle any membership a company offers, at an affordable price. Through this product, customers can sign up, receive confirmations, make cancellations, and reschedule appointments when needed."

G2 Review

"The ability to pull various reports is so helpful to running our Swim Club. The ease of registration makes it so much more user friendly for our members. The check-in and concessions process are easy and streamlined and provide insight into our club that was not previously possible."

Robert

"It has helped us keep our member base organized and made the work of collecting membership fees so much easier. I always receive excellent and quick customer support."

Janet G.

"From contact to set-up to implementation and use, there is no better company or people. They have been so helpful with everything… I highly recommend eSoft Planner. They have a great product for the price, and I would urge anyone getting into the sports facility business to use them."

Chris B

"eSoft has been a great experience thus far. The staff have been responsive to our needs and making sure we have the training and understanding we need to make full use of our software capabilities. It has been easy to navigate and understand. We have also gotten comments on the client side expressing they like the setup."

Melissa P

"One of the standout aspects of working with eSoft Planner is their exceptional staff and customer service. The team behind eSoft Planner is highly responsive, knowledgeable, and dedicated to providing top-notch customer service. I feel very confident in knowing I can rely on eSoft Planner to assist me every step of the way!"

Tiffany S

"Positive and generally satisfied. I appreciate what eSoft does; especially the exceptional customer service which is beyond exceptional"

David H.

"Prior to eSoft, we registered our members by pen and paper, and membership was tracked through manual data entry. eSoft alleviated that burden, which was up to 20 hours/week (for a volunteer position). Now, all of this is done automatically as the members register."

Wendi R

"Zero downtime, very reliable. Process and feel is consistent throughout the platform."

Scott D.

"The Package Creation and membership combination is a great way for our business to increase revenue and overall customer satisfaction to create customized training plans for our customers. Group Lessons features, team features, and overall facility organization are great with the way they are designed."

Ryan P.

"Very happy with the software and support staff."

Mark B.

"As a side job, I helped schedule appointments using eSoft for a sport facility, and I loved how simple and easy it was to use. I liked the way the software notified our customers to inform them of their upcoming appointments. I also liked the way customers could book their own appointments in the system without having to call the establishment. Customers can easily add money to their account using a credit card. It's that simple!"

Julie A.

"My husband and I have really enjoyed our experience with eSoft Planner. When choosing a business platform, we wanted something that made sense, both from a financial and organizational standpoint. eSoft has given us the ability to focus on both player and business development, thereby enhancing quality services overall. Their support/customer service team is top notch. I highly recommend this platform for big and small businesses."

Nicole

"The functionality of eSoft is great and it is very user friendly. The customer service is excellent, very helpful and very quick response time."

G2 Review

"I would describe my overall experience with eSoft Planner as a 10/10!! IMPECCABLE!!"

Amy S.

"I like that I can get a hold of my eSoft coordinator very easily and I like that our customers can easily access the site and understand it, too."

Katie S.

"This product is simple and easy to use. I specifically liked how the software notifies customers, letting them know about upcoming appointments. I also like how easy it is for customers to book their own appointments through the system without having to call us. Customers are able to easily add money to their account via credit card. This alleviates the process of waiting in line and scheduling/paying for an appointment in the office directly. This product has the ability to handle any membership a company offers, at an affordable price. Through this product, customers can sign up, receive confirmations, make cancellations, and reschedule appointments when needed."

G2 Review

"The ability to pull various reports is so helpful to running our Swim Club. The ease of registration makes it so much more user friendly for our members. The check-in and concessions process are easy and streamlined and provide insight into our club that was not previously possible."

Robert

"It has helped us keep our member base organized and made the work of collecting membership fees so much easier. I always receive excellent and quick customer support."

Janet G.

"From contact to set-up to implementation and use, there is no better company or people. They have been so helpful with everything… I highly recommend eSoft Planner. They have a great product for the price, and I would urge anyone getting into the sports facility business to use them."

Chris B

"eSoft has been a great experience thus far. The staff have been responsive to our needs and making sure we have the training and understanding we need to make full use of our software capabilities. It has been easy to navigate and understand. We have also gotten comments on the client side expressing they like the setup."

Melissa P

"One of the standout aspects of working with eSoft Planner is their exceptional staff and customer service. The team behind eSoft Planner is highly responsive, knowledgeable, and dedicated to providing top-notch customer service. I feel very confident in knowing I can rely on eSoft Planner to assist me every step of the way!"

Tiffany S

"Positive and generally satisfied. I appreciate what eSoft does; especially the exceptional customer service which is beyond exceptional"

David H.

"Prior to eSoft, we registered our members by pen and paper, and membership was tracked through manual data entry. eSoft alleviated that burden, which was up to 20 hours/week (for a volunteer position). Now, all of this is done automatically as the members register."

Wendi R

"Zero downtime, very reliable. Process and feel is consistent throughout the platform."

Scott D.

"The Package Creation and membership combination is a great way for our business to increase revenue and overall customer satisfaction to create customized training plans for our customers. Group Lessons features, team features, and overall facility organization are great with the way they are designed."

Ryan P.
The eSoft Planner Difference

Why Choose eSoft Planner?

Practical software and personal support for swim schools ready to simplify operations.

Industry Insight

Built from firsthand experience operating sports facilities and collaborating with activity-based business owners.

Modular Flexibility

Choose the tools your swim school needs without paying for unnecessary features.

Dedicated Support

Receive unlimited consultative support from a dedicated, U.S.-based customer support team.

No Contracts

Use flexible subscription pricing without long-term contracts or customer and staff growth penalties.

Meet the eSoft Planner Team

Experienced partners for the business behind every lesson.

eSoft Planner is the flagship product of PPC Communications, a family-owned company founded in Cincinnati, Ohio, in 2008. It began with a practical challenge: scheduled and instructor-based businesses needed more than spreadsheets and basic online calendars could provide. Built from the founders’ experience operating a sports training facility, the platform has continued to evolve through collaboration with owners and operators across the United States. Today, eSoft Planner supports swim schools, sports academies, clubs, schools, municipalities, and other activity-based organizations. Our vision is to give operators the reliable tools, flexibility, and consultative support needed to spend less time on administration and more time building successful programs and customer relationships.

Founded2008
Experience18 years in business
SupportUnlimited consultative service

Frequently Asked Questions

What does swim school software do?

Swim school software centralizes the administrative work behind lesson programs. It can support online lesson booking, private and semi-private scheduling, instructor assignments, swimmer level progression, sibling coordination, make-up class credits, parent communication, payments, and reporting. By keeping these activities in one system, a school can reduce manual data entry, avoid scheduling conflicts, and create a more convenient experience for families.

Can parents book swim lessons online?

How does software help manage swimmer level progression?

Can the system schedule private and semi-private lessons?

How are make-up class credits handled?

Can swim school software prevent double bookings?

Does eSoft Planner require a long-term contract?

What support is available when setting up eSoft Planner?

Questions About Your Swim School Setup?

Talk with our team about tools that fit your lesson programs.

Trusted Software Partner

Awards and Recognition

Established since 2008 trust badge

Established Since 2008

Longstanding experience serving schedule-based businesses.

Five-star customer rating badge

Five-Star GBP Rating

Five-star rating based on three reviews.

U.S.-based support trust badge

U.S.-Based Support

Dedicated consultative customer support team.

Build a Better Swim School Operation

Tell us about your lesson programs and operational needs. Our team will help you explore the eSoft Planner tools that can support your school.

Contact Us Today

For immediate assistance, feel free to give us a direct call at +1 513-791-4940. You can also send us a quick email at contact@esoftplanner.com.