Spring Promotions for Your Facility
Plan Promotions for the Spring Now
Happy busy season! While your facilities are full and business is booming, it’s important that you think of the future. Right now you need to be preparing revenue-building promotions that can take your facility to the next level, even in the slow season. A rule of thumb to follow all …
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Client Retention when Instructors Leave a Sports Facility
How to Keep Clients When Instructors Go
Trainers and instructors are close with clients, helping them with personal goals during one-on-one time. School-aged clients, in particular, look up to their instructors and can get very attached. So, it is essential to think about how to keep client retention.
Unfortunately, most instructors will eventually leave your academy at …
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Critical Steps for a Reopening Event
Throwing a Reopening Event for your Sports Facility
Many high schools and leagues may have cancelled or delayed their seasons, but the game must go on for sports facilities. Perhaps you’ve already started offering services to clients. But what steps have you taken to raise awareness — either of your opening event or your grand reopening …
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Does Your Sports Facility Need Social Media?
How Can Your Sports Facility Utilize Social Media?
Social media should play a big role in your sports facility’s marketing plan. Is it worth a smaller facility owner’s time and resources to stay up to date on social media?
The answer is yes! Facebook, Twitter, and LinkedIn are excellent resources to instantly notify customers of happenings at …
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Scheduling Tips for Managing Cancellations
Scheduling Tips for Managing Fall Sports Cancellations
As the summer months fade away, you may be realizing that the good intentions of your clients may be just that — good intentions. COVID-19 has led to questions about fall outdoor sports, and indoor recreation is certainly precarious. While schools have been careful in their reopening processes, the …
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Accepting Online Payments for Your Sports Facility
Sports Facility Start-up Tip: Accept Online Payments
You’ve heard it many times on this blog, but we’ll say it again: Cash is king for new businesses. We’ve discussed how requiring upfront payments helps keep more cash on-hand. We’ve also talked about the importance of keeping electronic records. Any efforts you make toward improving cash flow can …
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How To Do Sports Facility Sales without Selling
How to do Sports Facility Sales without Selling
Most people working in a sports facility don’t see themselves as salespeople. After all, many of them got into sports facility ownership because they were passionate about sports and seeing others achieve their athletic goals. Not to promote classes, memberships and lessons.
There are a few reasons that the …
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CEO Roundtable: Growing Your Membership
CEO Roundtable: How to Grow Your Membership and Create a Dependable Revenue Stream
In June, eSoft Planner hosted a CEO roundtable with sports facility leaders from across the nation. As the world learns to adjust to a COVID-19 world, some of our customers share their insights into how they’ve changed their business to operate in the …
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How to Make Your Instructors Want to Stay
How to Make Your Sports Facility Instructors Want to Stay
Your instructors are the core and the face of your sports facility. That’s why it’s essential to have a professional and enthusiastic team running your programs.
However, it isn’t easy to keep good, committed instructors on staff. Usually, these instructors work part-time or irregular hours, making it …
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Adding Additional Sports Facility Services
6 Great Ways to Diversify Your Sports Facility Services
Cash flow problems are almost always at fault when sports facilities fail. Unfortunately, most sports facility owners and managers don’t know that they’re putting their cash flow at risk by relying on too few sources for most of their income. So it is essential to add sports …
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