The temperatures are rising, the sun is coming out, and your facilities are slowing down. It may be your first instinct to sit back and relax, but this is the perfect time to evaluate your business. Ask yourself, what performed well this year and what could have performed better?
Here are a few things to consider:
- Did your packages and memberships sell?
- Are your instructors generating enough revenue to support your staff expenses?
- Did you see results from your marketing practices?
- Am I using the right Sports Facility Management Software?
If you answered no to any of these questions, it may be time to make a change.
Overall, these fixes come down to facility management. Instructors need to be scheduled efficiently to ensure the facility hits – and hopefully surpasses – its revenue goals. A lack of sales with packages and memberships can come down to selling processes, and time restrictions for your staff to make the sale. For example, is staff only available to sell during open business hours? Marketing can come from a lack of information and consistency within the practices set by the facility management.
Finally, if now is the time to make a change in your facility, the right facility management software is likely the solution. There are plenty on the market that can handle your rentals, camps, and daily classes, but make sure they can do so much more. The right software will open up 24/7 sales/purchase capabilities by allowing clients to purchase rentals and memberships anytime online. Your system should also track marketing information like emails and phone numbers. Lastly, the system can cut down on expenses – no more paying staff to answer phones or handle the schedule. It is all done for you!
Using the off-season is CRUCIAL to implement a (new) system effectively for you and your staff. The convenience of the software comes once it is fully adapted through education and testing for each facility. Do the research, learn the software, and test before your business ramps up again.
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