RECENT POSTS
How Homeowners Associations Can Use A Swim Club Management Software
Homeowners associations are responsible for various aspects of how a neighborhood is operated. Add facilities such as a pool, tennis courts, etc., and the list of responsibilities that fall on the HOA board can become …
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Spring Promotions for Your Facility
Plan Promotions for the Spring Now
Happy busy season! While your facilities are full and business is booming, it’s important that you think of the future. Right now you need to be preparing revenue-building promotions that …
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How to Use Evaluations to Sell Sports Facility Memberships
Fitness and skills assessments are imperative to new memberships in training and sports facilities. These assessments give a starting point for each member and allow them to fully understand their strengths and weaknesses. From there, …
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Client Retention when Instructors Leave a Sports Facility
How to Keep Clients When Instructors Go
Trainers and instructors are close with clients, helping them with personal goals during one-on-one time. School-aged clients, in particular, look up to their instructors and can get very attached. …
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How to Create a Sports Performance Training Program for Your Team
How to Create a Training Program for Your Team
Does your facility host its own sports teams, such as select soccer, elite baseball, or all-star cheerleading? You know that most practice time often focuses on team …
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Sports Facility Equipment: What and How to Buy
What Equipment do I Need for my Sports Facility Start-Up?
How do you figure out what sports equipment you need for your new sports facility? And how should you pay for it? Here are some tips …
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Critical Steps for a Reopening Event
Throwing a Reopening Event for your Sports Facility
Many high schools and leagues may have cancelled or delayed their seasons, but the game must go on for sports facilities. Perhaps you’ve already started offering services to …
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Creating an Annual Marketing Plan for Your Sports Facility
Creating a 12-Month Marketing Plan for Your Sports Facility
What’s the best way to market your sports facility to your community? Planning ahead with developing a marketing plan is critical — whether your business is brand …
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How Can You Create a Sports Facility Website?
Sports Facility Website Guide Part 1: The Basics
Many new sports facility owners don’t think of themselves as “computer people.” You spend your time out on the field or the court — not in front of …
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Does Your Sports Facility Need Social Media?
How Can Your Sports Facility Utilize Social Media?
Social media should play a big role in your sports facility’s marketing plan. Is it worth a smaller facility owner’s time and resources to stay up to date …
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Scheduling Tips for Managing Cancellations
Scheduling Tips for Managing Fall Sports Cancellations
As the summer months fade away, you may be realizing that the good intentions of your clients may be just that — good intentions. COVID-19 has led to questions …
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Integrating Tech and Data for Sports Performance Facilities
Integrating Tech and Data for Sports Performance Facilities
Owning an indoor sports facility can be a great option if you’re looking for more control over when you can offer your services. Sports performance athletic training and …
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Accepting Online Payments for Your Sports Facility
Sports Facility Start-up Tip: Accept Online Payments
You’ve heard it many times on this blog, but we’ll say it again: Cash is king for new businesses. We’ve discussed how requiring upfront payments helps keep more cash …
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How To Do Sports Facility Sales without Selling
How to do Sports Facility Sales without Selling
Most people working in a sports facility don’t see themselves as salespeople. After all, many of them got into sports facility ownership because they were passionate about sports …
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Generating Revenue Through Soccer Memberships and Programming
Soccer Memberships: The Number One Revenue Generator and Programming Idea for Sports Facilities
Your facility probably already sells custom sports training packages for your clients’ specific goals. But in order to keep a regular cash-flow, you …
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CEO Roundtable: Growing Your Membership
CEO Roundtable: How to Grow Your Membership and Create a Dependable Revenue Stream
In June, eSoft Planner hosted a CEO roundtable with sports facility leaders from across the nation. As the world learns to adjust to …
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How to Make Your Instructors Want to Stay
How to Make Your Sports Facility Instructors Want to Stay
Your instructors are the core and the face of your sports facility. That’s why it’s essential to have a professional and enthusiastic team running your programs.
However, …
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Your Sports Facility First Impression
The Top 3 Energy Killers of Your Sports Facility First Impression
Step inside any sports facility and you can immediately feel the energy — or the lack of it. It is all about you sports facility …
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Adding Additional Sports Facility Services
6 Great Ways to Diversify Your Sports Facility Services
Cash flow problems are almost always at fault when sports facilities fail. Unfortunately, most sports facility owners and managers don’t know that they’re putting their cash flow …
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Improve Team Management With Player Perks
Make the Most of Your Team Relationships: Give Players Perks
A great way for sports facilities to generate business is by building relationships with local teams through team management. But whether the teams that rent your …
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Five Hidden Costs of Free Scheduling Software
Five Hidden Costs of Free Scheduling Software
Pamella Shaw owns a sewing school in Alexandria, VA, and her offering will sound familiar to nearly any sports or instruction-based business: lessons, classes and equipment. When she started …
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The Pros and Cons of Opening an Indoor Sports Facility
The Pros and Cons of Opening an Indoor Sports Facility
If you operate a softball or soccer league, you already know how amazing game day can be. There’s nothing better than being outside, relishing the bright, …
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Your Sports Facility After Coronavirus
Sports Facilities After Coronavirus: Tips for the New Norm
Over the past few months, many Americans have heard news about the potential spread of the coronavirus at gyms and sports facilities. On top of that, your …
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Turn Your Park Rentals into Revenue
Turning Your Sports Fields & Rental Assets into a Revenue Source through Smart Scheduling
It’s easy to understand how municipalities become overwhelmed with the management of their parks, recreational fields and event centers. With hundreds of …
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Save Time with Swim Club Management Software
Save Time and Increase Revenue with Swim Club Management Software
Time is of the essence — especially for swim clubs. Every year they must reevaluate how to arrange their pool schedules to stay competitive in a …
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Boost Pro Shop Revenue with These Four Tips
Four Ways to Boost Pro Shop Revenue
You know that the families who come to your academy for sports training also need to buy sports equipment on a semi-regular basis. Why would you not offer a …
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Software to Make Facility Scheduling Easier
What You Should Know Before Investing in That Sports Facility Scheduling Software
We get it. Adopting a new facility scheduling system means spending hours of time learning how to use it. It also means changing routines …
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How to Increase Sports Camp Enrollments
Increase Sports Camp Enrollments with This Tip
How many times have your instructors assured you that plenty of kids were verbally committed to attend an upcoming camp, only to have those assurances slowly disappear as the …
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Making a Positive Community Impact with Your Sports Facility
Using Your Sports Facility to Make a Positive Community Impact
Over the past several years, youth sports have become increasingly competitive. The lure of college scholarships for the best athletes drives some to extreme measures. Unfortunately, …
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Gauge Customer Interest by Using Client Management Software
How to Use Client Management Software to Gauge Customer Interest
As a sports facility owner or manager, you should be tracking your clients’ interests. Your customers are more likely to engage with you if your marketing …
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Sports Programming Increases Client Engagement
It’s All in the Sports Programming
We’ve seen it time and time again. Sports facilities relying strictly on their rentals for income instead of maximizing what their space can do for them. This is a critical …
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How to Avoid Concession Stand Management Problems
Avoid Concession Stand Management Problems and Increase Your Revenue
The concession stand at your swim club can be a profitable revenue channel. However, management of the concession stand can be a hassle. And often falls on …
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Three Things to Protect Your Sports Facility from Sports Injury Incidents
Three Things Protect Your Sports Facility from Sports Injury Incidents
Some sports injuries cannot be avoided. Such as an observer being hit by a foul baseball or a player twisting a knee when coming down. Still, …
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Increase Revenue by Adding Swim Club Tennis Court Rentals
Boost your Swim Club Membership by Packaging Tennis Court Rentals
As I have mentioned in other posts, the biggest revenue channel for swim clubs is their membership packages. However, to help boost this revenue channel, many …
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Managing Your HOA Pool Access
The Struggles of an HOA Pool
Many communities realize the value of implementing a Homeowners Association (HOA) because of their quicker response to necessary infrastructure repairs. Most HOAs also demonstrate their value through community amenities such …
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Improve Your Sports Facility Customer Service
Easiest Ways to Improve Your Sports Facility’s Customer Service
If you want to keep customers coming back to your sports facility, you need three things in regards to customer service:
Deliver what they paid for: excellent …
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Understanding the Sports Academy Market
Marketing Research Basics for Sports Academies
Every potential business starts with a great idea — or at least what seems like one. Getting market data for your sports academy is one way to test whether your …
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COVID-19 Sports Facility Operations
Creative Ideas For Operating Your Sports Facility During COVID-19
We know that operating a sports facility during these uncertain COVID-19 times is challenging. You are concerned for the safety and well-being of your clients, but it …
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Two Ways to Make the Most of Your Sports Facility Space
Make the Most of Your Sports Facility Space
Scheduling is a big part of managing a sports facility space. But it is usually limited by the physical layout of the building. When you purchased or rented …
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Budget Swim Club Advertising Tactics
Swim Club Advertising Tactics
Advertising is one of the most important investments for swim clubs to improve the membership revenue channel, but small advertising budgets prevent many higher-priced options from being within reach. Luckily, there are …
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Increase Revenue by Offering Valuable Volleyball Services to your Clients
Get Your Clients to Pay 3x More by Offering Valuable Volleyball Services
Dependable revenue is key to your business survival. Which is why you give your members and players special treatment and do your best to …
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Defining Your Exit Strategy for your Sports Facility
How to Build an Exit Strategy for Your Sports Facility
It’s always more fun to create your new business plan than it is to think about how you’re eventually going to STOP running it. But even …
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Starting a Sports Business with eSoft Planner
Compound Sports: How One of Our Clients Started His Sports Business from Scratch with eSoft Planner
Back in 2015, Jeff Stamler had some big ambitions. He wanted to open his own baseball, softball and fitness training …
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Four Tactics for a Profitable Sports Complex
How to Establish a Profitable Sports Complex
If you own a big indoor sports complex, you know it has some high overhead expenses — such as uniforms, gear and your salaried staff. Add in seasonal cash …
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Developing a Sports Facility Financial Strategy
Developing a Sports Facility Financial Strategy
This is the fourth in a series of posts on creating a business plan for a sports facility – sports facility financial strategy.
Now that you’ve thought out the details of …
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What Can Your Sports Facility Management Software Do for You?
Four Things Your Sports Facility Management Software Should Do
It’s true. There are sports facility management software options designed to help you schedule your space or your service.
But if this is the foundation of your business, …
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Sports Facility Success: Steps to Success
Why Sports Facilities Fail and How to Make Them Successful Instead
As a scheduling and facility management solution provider, we talk regularly with the owners of small sports facilities from around the country about their business. …
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Benefits of Swim Club Childcare Passes
Increase your Swim Club Revenue with Childcare Passes
Full-time working parents often hire summer nannies or babysitters for their children, and these sitters are constantly looking for ways to keep children entertained. By selling childcare passes …
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How to Start a Volleyball Facility
Beginning the Process to Start a Volleyball Facility
Running a facility with multiple indoor courts requires a relatively large space. Because of this, most volleyball clubs start out practicing on the rented courts of school gyms, …
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The Third Step in Your Sports Facility Business Plan
Creating a Sports Facility Operating Strategy
This is the third in a series of posts on creating a business plan for a sports facility. This is about creating a sports facility operating strategy
You’ve already established a …
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