The Third Step in Your Sports Facility Business Plan

Creating a Sports Facility Operating Strategy

This is the third in a series of posts on creating a business plan for a sports facility. This is about creating a sports facility operating strategy

You’ve already established a summary of business objectives and details of how you plan to introduce your sports facility to the community. It’s time to describe your facility’s operations. This step in your sports facility business plan has two parts: the physical building and equipment and the facility’s human resources or staff.

Part 1: Infrastructure

The Space – Describe your ideal physical building for your sports facility. Make sure to include:

  • The facility’s square footage
  • A few sentences about what makes it ideal
  • A list of both monetary and temporal costs of the purchase or rental and maintenance of your physical facility (including cleaning, estimated repairs, and utility costs)

If you don’t have your site finalized yet, you can put estimates into this section.

The Equipment – Describe the equipment you will need to run the facility and discuss how you will use it. List estimated costs, both upfront and ongoing, including taxes, shipping, maintenance and installation.

Here’s an example of an introduction to the infrastructure portion of your operations plan:

DNA Sports Center’s facility features an open turf field that can be split into various pitching tunnels and batting cages. It also features a strength training room, a staff office and a WIFI-enabled waiting area for parents. Because we are operating out of a previous fitness facility, our physical costs will be kept to a minimum by taking advantage of existing resources. The following equipment will need to be purchased and installed: (include a list of equipment and costs).

Part 2: Staff

Describe the staff positions at your facility. Make sure to list the job titles and include:

  • Specific job duties
  • Weekly hours for each position
  • Wage ranges
  • Staff payment methods

Certainly, you should briefly note your sports facility’s hours of operation and describe when services would be offered to maximize revenue.

Here’s an example of an introduction to the staff portion of your operations plan:

DNA Sports Center will hire qualified candidates for the following positions: Office Manager, Speed and Agility Program Director / Sales Director, Director of Baseball Operations, Director of Midwest Prospects (an elite baseball team). The rest of our staff, including sports-specific instructors, will be considered contractors. (Include the list of roles.)


Your sports facility operating strategy does not have to be elaborate, but it does need to support your vision. By following the steps for describing your operational strategy, you are well-positioned for the next step of your business plan – developing a financial strategy.

The expert team at eSoft Planner has worked with thousands of sports facility owners just like you. We know what it takes. Our implementation team excels at helping you use the tools to make your dream a success. We love to hear about your plans, and we want to be a partner in your vision.

Start the conversation today! Contact us for a custom demo.