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Increase Swim Club Revenue

There are several ways to increase revenue at a swim club, from memberships to lessons. Additional amenities, like tennis courts, can also help. Here are some ways to increase swim club revenue, from experts within the industry.

Use Tickets To Improve Client Access to Swim Club Social Events

What You Need to Know About Tickets For Swim Club Social Events

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Social events are a great way to build your community at a swim club. Some of the most common events include 4th of July parties, crab dinners, and adult socials/dinners. 

Sometimes, it can be difficult to sell tickets – especially at swim clubs mainly run by volunteers. Here’s a quick and easy solution: offer tickets via a mobile app. You can plan events, sell tickets, and redeem them for paying members. With your events listed in advance, word will spread. People can get their tickets online quickly and at any time, with much less work than it would be with one person planning and selling tickets. Also, these events can be made public or private, so non-members can join in the event. It will build community and could make them want to become a member later on. 

Features

  • Make events private (for members only) or public 
  • Limit the number of guests 
  • Track sales with a cashless system
  • Offer sales at the door

Conclusion

Selling tickets online has grown significantly in recent years. Between the different ways of buying tickets, digital tickets are the largest, at 47.1%. It is more convenient for both the organizers and swim club members. With our features, swim clubs can easily manage and track sales for their social events. 

To learn more about how you can utilize tickets for your swim club social events, request a demo of our swim club management software, including our feature for selling tickets. 

Take Advantage Of Your Swim Lessons With Swim Lesson Management Software

Swim Lesson Management Builds Club Revenue

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Advantages of Offering Swim Lessons

One of the many advantages of offering swim lessons is the added revenue it can bring swim clubs.  Yet, many still struggle to take full advantage of the opportunity.  Regardless of the pool’s situation, lessons are possible with good swim lesson management. Simply put, all you need is a pool and an instructor!

Who Runs the Lessons

Typically, swim clubs will train their lifeguards to teach swim lessons.  This helps to decrease the pool’s liability because their lifeguard’s must already go through safety training certification.  It also limits the effort of having to hire separate staff.

Additionally, there is usually coordinator in charge of scheduling and managing the lessons. While some clubs appoint a board member, others will assign the task to the swim team coordinator.

Different Types of Lessons

Private:

A private lesson is either 30 minutes or an hour with one child and one instructor. These lessons are usually more common when the child is older. They can also focus solely on stroke for children that are interested in learning different strokes and improving current strokes. Sometimes members of the swim teams will do this as extra practice.

The main issue with private swim lessons comes from the payment and scheduling method. Since the lesson is one-on-one, families tend to approach the instructor themselves to arrange the lesson. Also, the payment will go directly to the instructor rather than through the club. This takes away from the revenue channel that these lessons open up. How do you fix this? Reinforce in the staff and members that swim lessons at the pool must be scheduled through the club.

Group:

Group lessons include multiple children (usually between 4-8) and one instructor. This lesson type is the most profitable because you have multiple paying families and only one instructor to pay. Group lessons are more common in younger children because they focus on being comfortable in the water, floating, and the basics of swimming rather than strokes.

Different Levels of Lessons

With children at different abilities even if they are the same age, swim clubs will offer different levels of lessons. The initial levels focus on getting the children into the water and erasing any fear. Some start those lessons as young as six months (i.e., mommy and me lessons). As the kids become more comfortable, lessons begin to focus on floating and then go into swimming. The ending stages, typically taught in private lessons, move into the separate strokes.

For the most part, lessons will stop being offered once children turn 14. If needed, they can continue with private lessons, but if they are interested in a group setting they are pointed to a swim team to join.

Swim Lesson Management for Member vs. Non-member

Clubs will choose to make the swim lesson revenue channel even bigger by allowing non-members to attend swim lessons at the pool. However, they will make the rates for the swim lessons higher for those who are not members. Other clubs will keep the revenue channel restricted to only members. I have seen a lot of success in swim clubs who offer lessons to anyone and recommend that you consider this option.

Learn More About eSOFT PLANNER
eSOFT PLANNER is flexible, affordable, simple, and perfect for small business owners.  Request your free demo today of our swim lesson management software to see how we can help you consolidate effort, save time, increase revenue, and grow your business.
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Blog on swim club tennis court rentals

Increase Revenue by Adding Swim Club Tennis Court Rentals

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Boost your Swim Club Membership by Packaging Tennis Court Rentals

As I have mentioned in other posts, the biggest revenue channel for swim clubs is their membership packages. However, to help boost this revenue channel, many also offer swim club tennis court rentals as an additional amenity. Matching these activities can create a great duo for membership packages.

Almost all swim club management software will also offer a tennis court module. This system will allow customers to reserve courts and schedule lessons with club instructors, if available at your club.

Different Ways Clubs Can Offer Courts

With Pool Membership:

The most popular way to incorporate your tennis courts with your pool is to offer access to both in a single package. This gives members a single payment for two amenities. Because the tennis and pool activities interest the same audience during the same season, offering them together adds appeal to your club. It becomes an all-in-one facility for the members.

Without Pool Membership:

In addition to the pool and court package, many clubs will offer individual memberships to the tennis courts alone. This attracts the audiences that already have their own pools or have access to neighborhood pools.

Non-Members:

While it is rare, some pools will give non-members the opportunity to rent access to their tennis courts. In this situation, the court will have a price that is based on the length of the rental. Because this is for non-members, clubs will typically prioritize the member rentals over the non-members. The prices will also have an up-charge due to the renter’s non-member status. 

How Tennis Court Rentals Can Be A Separate Revenue Channel

One of the best ways to fully take advantage of the additional tennis court revenue is by holding lessons and camps for the members. Some clubs have their own instructors to lead these lessons/camps.

However, many clubs have independent instructors who pay to use their courts for their lessons and camps. This option is preferable because it makes the revenue channel more successful and is less work for the swim club. The independent instructors take on all the responsibility as soon as they book the court time.

If your club has tennis courts, these options are a great way to take advantage of the full potential of this revenue channel. eSoft Planner offers functionality that can support your swim club in the activities you manage every season — including customizable modules that make tennis court rentals, lessons and classes a snap.

Schedule a demo today to see how you can spend less time and hassle on administration and more time supporting your club and its members.

Child Using Swim Club Childcare Passes

Benefits of Swim Club Childcare Passes

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Increase your Swim Club Revenue with Childcare Passes

Full-time working parents often hire summer nannies or babysitters for their children, and these sitters are constantly looking for ways to keep children entertained. By selling childcare passes to your swim club, you provide families with an incentive to join the club who might otherwise think they won’t get a lot of use out of their membership.

Childcare passes make it easy and affordable for a family to include their childcare provider in the family membership. This helps you combat the indirect competition of other summertime activities, clubs and neighborhood pools for those summer recreation dollars. This structure – with the childcare provider as part of the family unit – will open up a solid revenue channel for your pool.

Here are some of the popular choices made by swim clubs regarding childcare pass management:

An Option within Family Memberships & at the Pool Entrance

Childcare passes should be sold as soon as your swim club opens new membership enrollment. This allows families to complete their payment all at once and can help increase your off-season revenue stream.

However, in order to accommodate different family situations, your club should continue to sell childcare passes throughout the entire summer season. Not all families plan that far ahead, and even the best plans change. A family may need to incorporate multiple childcare providers or switch providers mid-stream. Having them available at check-in can reduce hassle and help your members avoid overusing guest passes.

Price

Clubs typically offer childcare passes for $150 or less, while others choose to include them in the price of the family membership.

As charging for childcare passes becomes more popular, clubs have found ways to show members the benefits of the prices. Your club might even allow the babysitter to use the pass when the kids aren’t in tow – a benefit that can entice childcare providers with their own families to purchase a family membership of their own to bring others along.

Restrictions

Age: To avoid liability issues, swim clubs set an age limit of 16 and older for childcare passes. Most pools set rules requiring children under a certain age to come with an adult. In pool terms, the adult age is normally 16 and above. Swim clubs will use that age to restrict their childcare pass ages.

Amount of Passes: Swim clubs vary on this restriction. Some clubs allow families to have 2-3 childcare passes while others only allow one. This typically depends on the demands made by the members.

Pass Linked with Babysitter: To prevent members from taking advantage of the system, pools usually link the passes to the name of the babysitter. Most swim clubs offer the option to change it, however, this ability should be restricted to staff. This way, families can’t continuously change babysitters without the pool’s knowledge.

Conclusion

Childcare passes are a smart business decision. Even if you choose not to charge the members for them, they still help the club maintain their current revenue. These passes are not only an easy revenue generator, but they help regulate access to pools and prevent unauthorized entry.

The smart design of eSoft Planner allows you to set your own rules for swim club childcare passes – and many more options – so that you can run your swim club the way you want to optimize revenue and membership satisfaction. Whether you are looking for a way to sell childcare passes, track usage and cancellations or sign off on waivers, eSoft Planner can help you easily manage your pre-season and in-season daily tasks.

Contact us for a demo today to see how you can spend less time and hassle on administration and more time supporting your club and its members.