A couple years ago, we got a call from an eSoft Planner client with great news. He’d just had his highest grossing month ever – more than double his previous revenue record. And the best part: he and his staff didn’t do any extra work to hit that record.
In fact, he attributed the increase to a change in the way he structured his memberships and pricing.
The baseball facility owner had just implemented eSoft Planner online scheduling software at one of his locations. When he set up the software, he paid special attention to marketing options built into the system.
For example, he made sure that he allotted special privileges to his VIP members. Privileges included:
- Being able to schedule lessons farther in advance than other clients
- The first chance to register for camps and clinics
- Special discounts on lessons
Many of his end-user customers jumped at the chance to get those special advantages and bought VIP memberships – raising his predictable monthly revenue.
Diversifying your Business with Baseball Facility Scheduling Software
It didn’t cost the facility owner any extra time or resources to add VIP membership options because the software managed it for him. In addition, the memberships auto-renew for ongoing revenue. This kind of passive income makes it simple for facility and club managers to improve their profitability and cashflow.
Facility and club management software can provide a solid foundation for your sports facility. It should have the flexibility and configurability to develop creative marketing plans and membership plans to deliver steady revenue. If you could use some passive income for your baseball or other sports facility, Request a Demo.