Much has changed forever due to the Coronavirus, but the advantages of offering swim lessons stay the same. To keep this impactful revenue stream open and safe, you need options. Group learning was the past go-to method for most clubs, but now we must consider a new approach to swim lessons in a COVID 19 world?
It all depends on your members and offering various opportunities to fit their preferences.
*Make sure to have a set COVID-19 policy in place for the safety of your staff and your members. Refer to trusted sources like the CDC guidelines for the best practices.
Keep Your Group Swim Lessons
If your members are comfortable bringing their children to group activities, by all means keep group lessons for steady revenue. It saves staffing costs and brings in more paying customers at one time. Continue hosting these sessions with 4-6 children per instructor in each lesson.
Promote Private Swim Lessons
Many families are still hesitant to take a step back into group activities. With new COVID variants forming often, it is best to offer alternatives. While it doesn’t bring in as much revenue, it is an opportunity to teach children to swim safely and protect them from potential exposure.
There are additional internal benefits from private swim lessons as well. Newer instructors at your club can use their private lessons as practice in a safe and controlled environment. Then you can thrown them in the deep end with a group of children to teach! Instead, these private lessons will act as paid training opportunities for the club and the instructor.
Managing Multiple Lesson Types
Additional administration efforts to keep the schedule up to date and accurate can be a result of the added variety of lessons. Online scheduling and registration can help. It can save you from additional staffing fees to answer phones and oversee sign-ups. It also keeps your facility paperless by allowing online signatures on liability waivers, online payment, and more. There are plenty of methods to create an effective process for moving this to a digital platform. With this in mind, be sure to do your research and pick what fits your needs.
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