Business Background
A well-established softball training facility had been operating for many years and was already using eSoft Planner for scheduling. However, revenue had been inconsistent and overly dependent on rentals.
Starting in September, the facility enrolled in our Virtual Marketing Program while transitioning to using the eSoft Planner mobile app.
The Challenge
Despite being established in their community, the facility faced several marketing gaps.
- Limited social media with no call to action
- No consistent email marketing
- Heavy reliance on rentals
- Minimal promotion of other services
They weren’t failing, but they weren’t growing.
The Marketing System Implemented
We introduced a simple, sustainable structure designed to increase visibility across all revenue streams.
Consistent Social Media (2 Posts Per Week)
Planned content focused on team & individual rentals (primary revenue driver), lessons & evaluations, camps & classes, membership options, birthday parties & special events, and instructor & facility highlights. The goal was to consistently remind customers of everything the facility offers.
Monthly Email Marketing (1 Campaign Per Month)
Strategic emails aligned with seasonal opportunities and program availability, promoting rentals, upcoming camps, lessons, memberships, and special offers / events. Each email included a clear call-to-action driving bookings directly through the app.
Optimizing App Marketing Touch-Points
Updated marketing touch-points in the app increased visibility for rentals and programs, with promotions rotating to highlight different services. This ensured customers were consistently exposed to everything the facility offers, encouraging bookings across multiple services.
Strategic Focus
Rather than relying heavily on a single revenue source, the strategy emphasized revenue diversification, consistent visibility, clear service communication, and simple, repeatable marketing habits.
Revenue Performance
Below is the five-month revenue progression after implementing the marketing plan:
| Month | Monthly Change (%) |
|---|---|
| September (Month 1) | +40.30% |
| October (Month 2) | +203.95% |
| November (Month 3) | -1.59% |
| December (Month 4) | +7.90% |
| January (Month 5) | +101.67% |
Key Observations
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Revenue more than doubled from Month 4 to Month 5
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January revenue increased 73.57% compared to the previous year
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Revenue grew over 550% from Month 1 to Month 5
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Growth outpaced normal seasonal increases
This wasn’t just a one-off spike. The month-over-month data shows real growth.
Revenue Diversification: A Structural Shift
In January 2025, the facility’s revenue model was heavily dependent on rentals:
- 89% of total revenue came from rentals
- Lessons generated $0
- Camps and classes accounted for less than 10%
By January 2026, after five months of structured marketing:
- Rentals accounted for 32% of revenue
- Lessons generated 45% of total revenue
- Camps and classes increased to 23% of total revenue
Total January revenue had a 73% year-over-year increase.
The business shifted from a single-stream revenue model to a diversified, multi-program model.
Why This Worked
Consistency Over Intensity
Clear Service Promotion (Instead Of Generic Posting)
Structured Marketing Cadence
Education-Based Approach (So The Owner Understood The Strategy)
No paid ads.
No complex funnels.
No massive content output.
Just a clear, repeatable system.
Program Outcome
The Virtual Marketing Program was initially structured as a 3-month engagement designed to build foundational marketing systems and confidence.
The facility chose to continue for two additional months to further strengthen their strategy and implementation.
By the end of five months:
- A consistent social media rhythm was established
- Monthly email marketing was fully implemented
- Revenue streams were diversified
- The owner understood how to promote each service intentionally
- Systems were in place to continue marketing independently
At that point, the facility transitioned out of the program with the tools, structure, and confidence to manage marketing in-house.
The success of this engagement demonstrates that structured, consistent marketing, even at a manageable pace, can significantly impact both revenue and business stability.
